Big Data In 2020: More Info, More Problems http://t.co/co3lxlI3
Big data--which powers everything from Netflix recommendations to fraud
alerts--is changing the way we live. But is that a good thing? In the
latest Pew Internet/Elon University survey, 53% of a handpicked group
of “Internet experts, observers and stakeholders“ said big data would
produce an overall positive effect by the year 2020. Meanwhile, 39%
said it would have an overall negative effect (8% didn’t answer).
Many who said big data would have a positive influence on the future
pointed to its potential to solve diverse problems.
"There is value to be found in this data, value in our newfound
publicness,” argued Jeff Jarvis, the author of What Would Google Do?.
“Google's founders have urged government regulators not to require them
to quickly delete searches because, in their patterns and anomalies,
they have found the ability to track the outbreak of the flu before
health officials could and they believe that by similarly tracking a
pandemic, millions of lives could be saved.”
[...]
Prof. Janna Anderson, an author of the report, tells Fast Company that
the statistical split of positive and negative outlooks isn’t that
important. Though respondents were forced to pick sides, many of them
said that they thought the future of big data would likely have both
positive and negative elements. Plus, she says, a ruling on the future
of big data isn’t the point of the survey.
“People generally tend to build the future according to what
opportunities they see ahead,” Anderson says.“[The survey] allows a lot
of issues to be addressed now in positive ways that can build a better
future.”
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