Pandemic flu on twitter

Best Scoops: Technically healthcare - SOCIAL MEDIA - HOW TO GET IT RIGHT for Healthcare: The importance of an i... http://t.co/Ibk15XYU The importance of an integrated comms strategy - whether it be consulting your legal team ahead of social media planning or ensuring comms teams sit together - was a key message at PRWeek's Pharma Comms conference last week. Speakers ranged from NHS comms director Colin Douglas to BBC health correspondent Eleanor Bradford. SOCIAL MEDIA - HOW TO GET IT RIGHT Kai Gait, Digital pharma freelancer, formerly of Roche and GSK Gait discussed ways healthcare comms professionals can create successful social media campaigns. Suggestions included getting buy-in from legal and compliance in advance, investing the right resources and allowing users to have control over content for greater engagement. He argued that social media projects often fail because they come up against legal and compliance at sign-off. 'They need to be in the room from the outset - just an hour could mean a different outcome for your project,' he said. He also said it was better only to focus on the channels that you know you can manage, and that comms professionals needed to have the right resources in place to properly manage social media initiatives. For example, Janssen's Living with ADHD website was designed to allow users to share their experiences of living with ADHD. But the site stopped allowing user-generated videos after specific products were mentioned. He urged healthcare PR professionals to make sure social media projects were resourced for the long term, with a dedicated manager, or had an exit strategy such as Janssen's multi-award-winning psoriasis Facebook page, control of which was handed over to another psoriasis group. Gait pointed out Allergan's Twitter page was updated infrequently. 'This is not inviting for users,' he said. CASE STUDY - FLU ANTIVIRAL Susie Hackett, Director of comms and healthcare strategy, Roche Roche's Susie Hackett discussed the media handling around one of its products when a flu virus pandemic broke out in 2009. The product was an antiviral, which was provided before a vaccine was developed. 'Our responsibility was to ensure understanding of supply and demand. We needed the Government to understand that we would not be able to supply a large amount of our antiviral when the epidemic hit. The public affairs team took a key role in communicating that with the Department of Health,' she said. Key action taken during the pandemic Managing media coverage - ensuring reporting around the medicine was factual and accurate, and trying to instil a sense of calm/limit sensationalism. The comms team was kept in the loop about any meetings with the Department of Health in case the media reported on them. Healthcare professionals were educated about how the antiviral should be used. The message from the UK was consistent with the one from Switzerland. COVERAGE Q&A Eleanor Bradford, Health correspondent, BBC Scotland BBC Scotland's health correspondent Eleanor Bradford was asked questions by delegates on how to best achieve coverage. Q We are doing less media relations now, so how do we keep our relationship going? A I think a quick coffee will last a whole year. I rarely go to events because you can get just as much information over a quiet coffee. Also, think laterally: your office has lots of people who might be caught up in RBS banking problems or a crisis: the people we're looking for that day. Q Case studies are a becoming a nightmare to find because the degree of control over what they say is so high. What do you suggest? A We would be suspicious of any case studies you put forward anyway and much happier if you had just done the leg work for us, e.g. spoken to a charity a couple of weeks in advance that will put forward case studies independently of you. Also, make sure the case studies and any spokespeople are in the area on which we report. JOINED-UP WORK - MARKET ACCESS Anne-Toni Rodgers, Payer lead, global pricing and market access, AstraZeneca Rodgers defined market access as 'ensuring that patients have access to products and services when and where they need them, and that in turn the products and service are fairly priced and reimbursed'. She argued that cross-functional working between market access and comms was key and that the comms team needed to be involved from the start. She also advised PR professionals not to forget the power of patient organisations. 'They may be supportive or reflect their memberships' genuine concerns. Work in partnership with them. Don't just think they are there to promote your products,' she said. She advises PROs to ask the following questions of the market access team: Are patients aware of their options? Does the national tariff enable hospitals to get fairly reimbursed for your therapy? Do policy makers think your product is clinically effective and cost-effective? Do clinical guidelines favour other products? How effective is your company in demonstrating value? TOP TIPS FROM JOURNALISTS Rebecca Creamer Commissioning editor, Health Service Journal - 'The days of sending an article and praying it goes into print have gone. I want contributors to be tweeting, starting discussions on our LinkedIn group and being happy to take questions on best practice. The articles that stand out have a sense of community and discussion.' Kevin Grogan World news online editor, Pharma Times - 'There is still very much a place for press releases. Direct contact is also vital: 15 minutes with a CEO is invaluable. I'm not interested in phase 1 data.' Neil Durham Deputy editor, GP magazine - 'Cold-calling with a prepared script, asking if a press release has been received is a big no-no. If we are interested we will call you. Also, there is nothing more boring than a corporate Twitter feed. It's the same as pumping out a press release. It is much better to follow people with opinions.' THE NHS VIEW Colin Douglas, Director of NHS comms, Department of Health The NHS' comms director Colin Douglas said the changes caused by the Health and Social Care Act will require major support from healthcare PR professionals. The Department of Health's QIPP programme means the NHS has to make efficiency savings of up to £20bn by 2015. The challenge for healthcare comms is to support new NHS leaders to implement changes in order to meet their efficiency saving targets, he said. 'The newly established Clinical Commissioning Groups are inheriting a system that is in a good state of health with a good reputation and continuity of services. But the system is facing massive changes. My priority is to ensure the comms support is there to engage, develop and project a vision for the future,' he added. Link - Trackbacks

#swineflu #travel CDC Readies Vaccine in Case of Swine Flu Pandemic - TIME http://t.co/70Fp8Tw5 #swineflu #travel CDC Readies Vaccine in Case of Swine Flu Pandemic - TIME http://t.co/70Fp8Tw5 Link - Trackbacks

True extent of swine flu pandemic found by researchers http://t.co/rrmzaheG The Science Blog by Fisher Scientific brings you the very latest science related news. Read the latest science stories that are close to home in the UK or whatever science stories effect you globally. Updated daily to bring you the breaking science news., Swine flu could have killed as many as 265,000 more people than previously imagined Link - Trackbacks

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MEXICO SOURCE OF NEW BIRD FLU PANDEMIC HYPE: Mexico declares emergency over new bird flu outbreak Published: 03 ... http://t.co/iQlFjLep The Mexican government has declared a national animal health emergency in the wake of a new outbreak of bird flu that has affected some 1.7 million fowl, leaving around 870,000 dead. Link - Trackbacks

[SwineFluInfo] Swine flu outbreak 15 times deadlier than thought, study finds ...: By MyHealthNewsDailyThe numbe... http://t.co/vzU8vwEy By MyHealthNewsDailyThe number of people who died of swine flu during the 2009 H1N1 pandemic may be about 15 times higher than originally calculated, according to a new study. Researchers now estimate that 284,500 people worldwide died of infection from the H1N1 virus, commonly c … discount tires download google... Link - Trackbacks

Apparently I'm a ray of sunshine today. On pandemic flu, I said: you'll know it's the pandemic cause everyone will die. Apparently I'm a ray of sunshine today. On pandemic flu, I said: you'll know it's the pandemic cause everyone will die. Link - Trackbacks

The Uncertainties of Pandemic Flu (Medical News Today) http://t.co/lBajXr7L A major collaboration between US research centers has highlighted three factors that could ultimately determine whether an outbreak of influenza becomes a serious epidemic that threatens national Link - Trackbacks

Keith A. Ferstl Explores Nanotechnology And Immortality In His Debut Science ... - Albany Times Union http://t.co/h84JN0hS After an avian flu pandemic, Keith A. Ferstl’s YA Science Fiction Thriller plunges seventeen-year-old Jonathan Chaulk and eighteen-year-old McKenna Dupree deep into the underbelly of Bear Claw Island’s mysterious Phoenix Institute. “Scientists predict future medicine will include advanced nanotechnology, and the ability to heal at the cellular and molecular levels,” the author said. In other words, cryonics will preserve the brain until medical breakthroughs produce cures and nanotechnology can repair damaged cells. The series follows Jonathan Chaulk and McKenna Dupree, who are immersed in astonishing scientific breakthroughs, and entangled in a web of intrigue and mystery surrounding the enigmatic Phoenix Society. When asked how the author arrived at the book’s title, Ferstl said, On the surface, the ideas explored in the series, such as immortality, nanotechnology and even cloning, are exciting and reasonable. Link - Trackbacks

Flu Pandemic - History, Causes, Symptoms and Remedies by Joseph Newburg, http://t.co/K3U1Ec7l http://t.co/U5AV2cBu Flu Pandemic - History, Causes, Symptoms and Remedies by Joseph Newburg, http://t.co/K3U1Ec7l http://t.co/U5AV2cBu Link - Trackbacks

Learn about Pandemic #Flu Preparedness and Prevention http://t.co/L20b9T6p #health #medical #germs Learn about Pandemic #Flu Preparedness and Prevention http://t.co/L20b9T6p #health #medical #germs Link - Trackbacks

Indonesia: 8th Death in 2012 from #Bird_Flu http://t.co/GwtBx7Eh #H5N1 #Avian_influenza An eight-year-old girl from Karawang, West Java, died after catching the deadly H5N1 bird flu virus, the Health Ministry said on Thursday. Link - Trackbacks

Dr Mercola: The Evolution of Bird Flu and the Race to Keep Up http://t.co/LLd97dgx @HealthFerret The Evolution of Bird Flu and the Race to Keep Up Link - Trackbacks

Mystery disease kills scores of Cambodia kids - Asia-Pacific - Al Jazeera English http://t.co/bFKtmbvA #pandemicflu Mystery disease kills scores of Cambodia kids - Asia-Pacific - Al Jazeera English, Following Pandemic Flu Trends Link - Trackbacks

The Thin White Line: A History of the 2012 Avian Flu Pandemic in Canada: On September 15, 2012, a restaurant wor... http://t.co/CBstJian Amazon.com: The Thin White Line: A History of the 2012 Avian Flu Pandemic in Canada: Craig, Paul DiLouie: Books Link - Trackbacks

Kemenkes Pastikan Seorang Warga Karawang Meninggal akibat #Flu_Burung http://t.co/iWJezVOo JAKARTA--MICOM: Direktorat Jenderal Pengendalian Penyakit dan Penyehatan Lingkungan (P2PL) Kementerian Kesehatan memastikan kematian anak perempuan warga Kabupaten Karawang, Jawa Barat, KK (8) adalah karena flu burung (H5N1). Link - Trackbacks

Avian flu closes Mongkok bird market http://t.co/UAgfUock Avian flu closes Mongkok bird market http://t.co/UAgfUock Link - Trackbacks

Thailand: Ministry warns against bird flu http://t.co/SLfRlxju The Public Health Ministry yesterday instructed health officials nationwide to keep an eye out for birdflu infections among humans. Link - Trackbacks

Keith A. Ferstl Explores Nanotechnology And Immortality In His Debut Science ... - http://t.co/ZdDzKbvP (press release) http://t.co/YzM1rg0B Tampa, FL (PRWEB) July 05, 2012 After an avian flu pandemic, Keith A. Ferstl’s YA Science Fiction Thriller plunges seventeen-year-old Jonathan Chaulk and eighteen-year-old McKenna Dupree deep into the underbelly of Bear Claw Island’s mysterious Phoenix Institute. Interwoven with cutting-edge science, Madman Dreams reveals how close humans are to achieving immortality in this lifetime. Link - Trackbacks

Keith A. Ferstl Explores Nanotechnology And Immortality In His Debut Science Fiction Series http://t.co/cCLu4oqi #medical #science From Yahoo! News: In his YA Science Fiction debut, Madman Dreams Book One: Reanimated, author Keith A. Ferstl (http://www.keithaferstl.com) introduces reluctant hero, Jonathan Chaulk, who soon discovers that, thanks to the murderous act of a madman, his one chance to save McKenna Dupree, the girl of his dreams, will come only after her death.Tampa, FL (PRWEB) July 05, 2012 After an avian flu pandemic, Keith A. Ferstl’s YA Science Fiction Thriller plunges seventeen-year-old Jonathan Chaulk and eighteen-year-old McKenna Dupree deep into the underbelly of Bear Claw Island’s mysterious Phoenix ... Link - Trackbacks